The Events Playbook

We build eventspeople actually come to.

Programming that turns a quiet gaming room into a packed house —
and turns a packed house into measurable revenue.

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Most amenity events go quiet.

Properties keep buying the room. Almost nobody buys the calendar that fills it. We do both, because empty rooms are a worse problem than expensive ones.

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residents on a good night. A flyer in the elevator. A tray of cookies in the clubhouse. Six on a normal night, zero when the weather turns. That isn’t programming — that’s a calendar entry.

NMHC resident programming benchmarks · 2024
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dedicated event staff most properties ever hire. Without someone running it — promoting it, running brackets, working the room — even good ideas die quietly. The amenity team isn’t the problem; nobody was hired to do this job.

Multifamily Executive · 2024
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of renters say resident events factor into renewal. They’re not asking for another pool party. They’re asking for a reason to walk past the unit and end up in a room with neighbors. That reason is the event — and the room you put it in.

NMHC/Grace Hill Renter Preferences · 2024

We don’t pitch this work. We have the receipts.

The team running events at your property is the same team that puts on regional headliners. The playbook scales down without losing what makes it work.

0.0M+
Twitch + YouTube views

Across LK-produced events. Real reach, not impression theater.

$0K
Ticket sales · single weekend

A bracketed weekend turned the lobby into the front door of a sold-out venue.

3rd
Largest Smash Ultimate event in the world

Top-32 invitational + open bracket, produced by us start to finish.

0+
Events produced last year

Across LK retail and LK Amenities properties — weeklies to majors.

100%
Property-owned upside

Tickets, F&B, sponsor pulls. Your building, your gate. We just run it.

The 3rd-largest Smash Ultimate event in the world.

We turned a competitive bracket into a sold-out spectacle. Fire dancers between top-8 sets. A sponsor paddock of supercars in the lobby. National-tier casters. A $40K weekend gate and 2.1 million views across the live stream and replays — the third-largest Smash Ultimate event ever held.

The format

A two-day national bracket built around a Top-32 invitational and a deep open bracket beneath it. The kind of event the FGC puts on the calendar a quarter out and books flights for.

The room

Stage, broadcast booth, sponsor paddock with three supercars on the floor, fire dancers cued between top-8 sets. People showed up for the bracket and stayed because the building turned into a show.

The playbook scales

We shrink the same production memo down to a single building. Smaller bracket, same standards. Smaller room, same reason people clear their schedule.

Read the full case study
Production memoLK Events · live show
Headline format
Top-32 invitational + open bracket
Production
Live Twitch · 3-cam · color casters
On-site theatre
Fire dancers between top-8 sets
Floor activation
Sponsor supercar paddock
Ticket revenue
$40K in a single weekend
Reach
2.1M+ streams + replays

“People came for the bracket. They stayed because the building turned into a show.”

— Event director, LK Events

What we run at your property.

One calendar, four kinds of nights — weighted to your community and your renewal cycle. Daily-use, not once-a-quarter.

01

Weekly leagues & ladders

A recurring competitive rhythm that gives residents a reason to come back every Tuesday. Bracketed, seeded, and tracked so the standings actually mean something.

  • Bracketed structure
  • Standings & ranking
  • Cash + merch prizing
  • Streamed nights
02

Marquee tournaments

The headline event — one or two per year per property. Built like the big shows we run at the regional level, scaled to your building.

  • Multi-day brackets
  • Outside competitors invited
  • Sponsor activations
  • Live production
03

Launch nights & watch parties

New game drops, console launches, esports finals. A reason to walk past the unit and end up in the lounge with people you’d never otherwise meet.

  • Themed activations
  • F&B partner tie-ins
  • Pre-release demos
  • Drop-in friendly
04

Resident socials & open play

Lower-pressure, higher-frequency. The community-building layer that turns event attendees into regulars and regulars into the people who renew.

  • Weekly cadence
  • No barrier to entry
  • New-resident onboarding
  • Built-in icebreakers

Your team owns the property. We own the night.

One contract, one phone number. We don’t hand your amenity team a spreadsheet and a checklist — we run the program end-to-end, then we send you the recap.

01

Map the calendar

We sit with your team, your demographics, and your renewal cycle. We design a year of programming that targets the dates that matter.

02

Build the audience

Promotion, registration, Discord, signage, resident comms. A flyer is not a strategy — we run a real funnel for every event.

03

Produce the night

Brackets, broadcast, casters, prizing, on-site staff, gear. We show up early, leave late, and don’t hand you a clipboard.

04

Report the result

Attendance, dwell time, NPS, photo + video assets, social pickup. Everything your team needs for the renewal conversation.

End-to-end. Calendar to recap.

No à la carte. Every program ships with bracket + broadcast + promotion + reporting — because picking one of the four is how events end up quiet again.

Bracket & competition

  • Seeding, brackets, and scoring
  • Prize pool management
  • Player check-in and waivers
  • On-site referees and tournament organizers

Broadcast & content

  • Live Twitch / YouTube stream
  • On-air casters when it matters
  • Photo + highlight reels next day
  • Social cuts your team can re-share

Promotion & funnel

  • Event branding and key art
  • Email, signage, and Discord push
  • Registration + ticketing
  • Pre-event reminders that actually land

Property reporting

  • Attendance + unique residents reached
  • Dwell-time and re-attendance trends
  • Asset library for your marketing team
  • A renewal-conversation-ready recap
Book a call

Stop programming events. Start producing nights.

Bring us a building. We’ll bring you a year of programming worth showing up to — and the receipts to back it.